"The Filmmaker's 2.0 Business Plan: Revenue Streams & Today's Marketplace": A Case Study with Filmmaker Diana Lesmez
Producer Diana Lesmez has been at it for 4 years raising money for her latest project "Flights Of Fancy". She's currently in the process of the revising her Business Plan to better reflect current market conditions and potential revenue streams.
A lot of indie filmmakers find themselves in this position, so I caught up with Diana recently and engaged her for an in-depth look at the evolution of her Business Plan, how it's helped her so far, and why she bothers to keep revising it. In case study we also discuss:
• the underground resources she uses to collect data for her Business Plan
• the importance she's discovered in finding her target audience and how she plans to monetize it
• the supplemental materials to a Business Plan that have worked best for her
• how she 'jazzes' up her Plan for better presentation to investors
• the challenges she's faced with forecasting revenue for her film
• the real deal with comparables and why she decided to do away with them
• the value of a video teaser
• other documentation
• the value of development money
• how she stays on top of marketing & distribution trends so she can be completely current in her Business Plan
• the future and how she's projecting for things like iPad revenue
This case study is in audio format
Scroll down for download instructions
FLIGHTS OF FANCY ONE SHEET
Diana has also been kind enough to share her one sheet for FLIGHTS OF FANCY as well...use the 'download' link below to download and don't forget to 'Save As' to save to your hard drive.
A realistic and relevant Business Plan is crucial for raising money for YOUR film to today's marketplace. Don't know where to start or need to improve a business plan that's not working for you? Our popular Business Plan 2.0 Building Basics Virtual Intensive is back! Early Registration discounts are still available but space is extremely limited.
CLICK HERE TO LEARN MORE AND SECURE YOUR SPOT IN THIS PROGRAM NOW.
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MP3 DOWNLOAD INSTRUCTIONS
PC Users:
If you're using a Windows PC, RIGHT CLICK on the "DOWNLOAD" links above, and from the pop up menu select "Save Target As" in Internet Explorer or "Save Link As" in Netscape. In the "Save As" dialog box, choose where you'd like to save the file on your hard drive, then click "Save." Once the download is complete, simply open the file. The MP3 file should open in whatever audio program you have on your computer.
Mac Users:
If you're using a Mac and Mozilla Firefox, move your cusor over the "DOWNLOAD" links above, click the CTRL key, then click on the link. (The key is to do this in order) From the pop up box, select "Save Link As". Another window opens allowing you to choose where you'd like to save the file on your hard drive, then click "Save". Once the download is complete, simply open the file. The MP3 file should open in whatever audio program you have on your computer.
If you're using a Mac and Safari, move your cusor over the "DOWNLOAD" links above, click the CTRL key, then click on the link. (The key is to do this in order) From the pop up box, select "Download Linked File As". Name the film and the file downloads immediately. Once the download is complete, simply open the file. The MP3 file should open in whatever audio program you have on your computer.
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