Build It And They Will Come

Wrong.

Ok, fair warning, I may break your heart here in a second.

There are a lot of myths about what gets and doesn't get distribution. One of the biggest is that it's either all about the art or all about selling-out and going commercial.

If you believe 'build it and they will come' is a sure-fire way to distribution gold you may be in for a long, frustrating road ahead.

Yes, sorry for the heartbreaker. Sadly, 'build it and they will come' is rarely how things work out in the film world. Distribution companies are calculated businesses.

While some distribution companies may appear more artistic minded then others, in the end everyone has to pay the phone and electricity bills.

But, I'm also not saying sell out and go commercial either.

Let's face it there's a reason why they're called "starving artists". If you've made it this far you probably realize there needs to be a balance between expressing your artistic ability and making a living. Actually there is a way you can have them both. If you know how to navigate the shark infested waters of film distribution.

Want more information on independent film distribution right now? You can check out a few of my podcasts here: http://www.filmspecific.com/public/221.cfm