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Distribution Myth #4
Creating A Buzz For My Film Is Expensive Wrong. The best things in life are free so the saying goes. Fortunately, such is the case with creating a buzz for your film. Creating a buzz for your film can make the difference between getting distribution and not. So how do you create buzz for your film? Maybe the most obvious and popular way these days is to create a My Space page for your movie. Many of you know the now legendary story of Four-Eyed Monsters and how two filmmakers who by creating buzz and word-of-mouth advertising through My Space, secured distribution for their film - even after being rejected once already by every distributor in town. Once the film had a buzz, the distributors wanted the film. How's that for having the distributors eating out of the palm of your hand! In addition to My Space, you can also create a blog. And definitely get your website going and get a great trailer up once you're in post. People will always watch a great trailer and it can do wonders for spreading the word. The Internet has given filmmakers tons of tools to start creating a buzz for your film for no or little cost. Use them! Whatever you do, the same rule applies - it's never to early to start creating a buzz and the earlier you start, the better shot you have at a distribution deal later.
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