ALTERNATIVE MARKETING SOLUTIONS, INC.

Alternative Marketing Solutions, Inc. develops plans for major studios such as Warner Bros., 20th Century Fox, Sony Pictures, Paramount, DreamWorks, New Line, HBO, and many more. Independent filmmakers may now capitalize on the guerilla-marketing and publicity tactics AMS has employed for over 800 blockbuster to indie/art house films over the last 20 years, at a fraction of the cost.

Why a marketing, promotions & publicity strategy?

A clear, solid, realistic marketing plan provides the roadmap to ensure your film is seen by a nationwide audience. Without a comprehensive and realistic marketing plan for how to get your film in front of a well-defined audience, your film may be destined to collect dust on a shelf.

Marketing and publicizing your film doesn't have to be an impossible task, nor does it have to cost you hundreds of thousands of dollars. In fact, we can teach you how to market your filmed property easier, quicker and cost-effectively. **A successful plan is NOT centered around huge advertising spends, it is centered on highly targeted and low to no cost campaigns which maximize outreach and exposure outside of the traditional systems. It's a trick the studios have been using for a long time to maximize exposure and revenue for their films.

AMS marketing and promotions plans for finished films gives filmmakers a viable strategy for getting their films out into the world. It takes the mystery out of devising a marketing strategy that makes sense for your film and allows you to put your film in front of the right fan base. A custom marketing and promotions plan can help you identify your target audience and determine exactly how to reach them.

Our plans are comprised of realistic strategies, publicity materials and promotional partners for your film.

Custom tailored to your individual needs

AMS marketing, promotions and publicity plans are custom made for each and every film we service.

What's in the plan?

• Telephone consultation to establish your marketing and promotions strategy.
• Our management and marketing team screens your film.
• Our team brainstorms marketing ideas.
• Strategize a solid and easy-to-implement self-marketing, promotions and publicity plan.
• We draft a marketing, promotions and publicity plan with our recommendations, including positioning statement, press release, suggested media & PR plan, and other marketing materials to be used for media or promotional partnership solicitations.
• We disseminate a highly targeted promotions proposal and press release to our media and PR database, as large as 15,000 radio stations, 1,300 TV affiliates and cable systems, and thousands of targeted niche websites and print outlets. The proposal and press release will feature YOUR contact information, so that outlets can get in touch with you directly. ($899 value) (Note: for an extra fee, AMS can handle all the media follow-up and provide you with detailed reports each week, profiling the media outlets interested in evangelizing your film).
• A follow-up telephone consultation to review your completed plan.
• One-on-one, 20 minute telephone consultations each month, up to six months with agency principal or management team member to discuss questions that may come up during the marketing process ($1,000 value).
• 2 x 30 min "911 emergency as-you-need it" private consultations with with agency principal or management team member ($500 value).

Want to learn more?

To learn more about AMS' custom marketing and promotions plans and if they are right for you please use our Contact Form or e-mail us directly at webmaster@filmspecific.com (please specify that this is an inquiry for an AMS marketing plan). Please see pricing below.

To accurately assess whether AMS marketing and promotions plans would benefit you please e-mail us the following information:

• The type of film for which you are looking to create a marketing strategy
• A bit about the film itself
• Are you releasing it theatrical or on DVD? Both? If theatrical, will it be a platform (city-by-city release) or national? If DVD, will you be selling it online or at retail?
• How much have you set aside for marketing, promotions and publicity -- or do you plan to do it yourself?
• If your film is finished, describe any special needs you might have for your marketing plan.

AMS only takes on clients who can benefit from our services, and therefore, this information will help us assess whether or not our services can meet your needs. Our marketing and promotions plans are created individually to meet the needs of the clients we are working with and we work one-on-one with our clients to develop an accurate plan with a solid, realistic strategy for maximizing awareness and generating sales! Our firm develops plans for major studios such as Warner Bros., 20th Century Fox, Sony Pictures, Paramount, DreamWorks, New Line, HBO, and many more. Independent filmmakers may now capitalize on the guerilla-marketing and publicity tactics we have employed for over 800 blockbuster to indie/art house films over the last 20 years, at a fraction of the cost.

Pricing
Pricing starts at $10,000 for a custom one-film Marketing, Promotions and Publicity Plan. For slates of films or plans with highly complex requirements, please e-mail webmaster@filmspecific.com so we can provide you with an individual quote.

Clients

AMS' client list includes: 20th Century Fox, Sony, Dreamworks, Warner Bros., Disney, Buena Vista Home Entertainment, MGM, Paramount, HBO, Miramax, Lionsgate, New Line Cinema, The Weinstein Company, Showtime, Genius Products, Code Black Entertainment, ThinkFILM, Magnolia Home Entertainment, First Look Studios, Echo Bridge Home Entertainment, and A&E.

AMS has executed marketing, media, and promotions campaigns for over 800 films and series, including:

Little Miss Sunshine
No Country For Old Men
28 Days Later
Marie Antoinette
Gone Baby Gone
Fantastic Four
The Devil Wears Prada
Spiderman 2
Casino Royale
Ice Age 2: The Meltdown
Sex & The City
The Sopranos
Entourage
Dumbo: Big Top Edition
Snakes On A Plane
Eragon
The DaVinci Code
The Last King Of Scotland
Nip/Tuck