 ALTERNATIVE MARKETING SOLUTIONS, INC.
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One-On-One Marketing, Promotions & Publicity Consultations
Alternative Marketing Solutions, Inc. develops plans for major studios such as Warner Bros., 20th Century Fox, Sony Pictures, Paramount, DreamWorks, New Line, HBO, and many more. Independent filmmakers may now capitalize on the guerilla-marketing and publicity tactics AMS has employed for over 800 blockbuster to indie/art house films over the last 20 years, at a fraction of the cost.
One-on-one marketing, promotions and publicity consultations are available on a limited basis, at the rate of $500 per hour, with Alternative Marketing Solutions agency principals Tod Abrams or Rita Boyadjian.
If interested, please email a brief description of your project and goals to webmaster@filmspecific.com or use our Contact Form (please specify you are inquiring about an AMS consultation) and, if we are able to accommodate you, we will respond with a suggested day and time to schedule your consultation.
Clients
AMS' client list includes: 20th Century Fox, Sony, Dreamworks, Warner Bros., Disney, Buena Vista Home Entertainment, MGM, Paramount, HBO, Miramax, Lionsgate, New Line Cinema, The Weinstein Company, Showtime, Genius Products, Code Black Entertainment, ThinkFILM, Magnolia Home Entertainment, First Look Studios, Echo Bridge Home Entertainment, and A&E.
AMS has executed marketing, media, and promotions campaigns for over 800 films and series, including:

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Little Miss Sunshine
No Country For Old Men
28 Days Later
Marie Antoinette
Gone Baby Gone
Fantastic Four

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The Devil Wears Prada
Spiderman 2
Casino Royale
Ice Age 2: The Meltdown
Sex & The City
The Sopranos
Entourage
Dumbo: Big Top Edition
Snakes On A Plane
Eragon
The DaVinci Code

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The Last King Of Scotland
Nip/Tuck
About Rita Boyadjian
Rita M. Boyadjian is Co-President of Alternative Marketing Solutions, Inc. (AMS). Since starting the company in 1999, she has launched the marketing, media and promotions campaigns of some of the most successful DVD releases in entertainment history including Spiderman 2, Shrek 2, Shark Tale, Ice Age 2: The Meltdown, as well as hit television properties such as Alias, Sex & the City, The Sopranos, 24 and almost 750 DVD campaigns for studios such as 20th Century Fox Home Entertainment, Warner Home Video, Sony Pictures Home Entertainment, Buena Vista Home Entertainment, Paramount Home Entertainment, HBO Video, Dreamworks, New Line Home Entertainment, Showtime Networks, and Lions Gate Home Entertainment. Recognized by her clients as one of the leading experts in DVD and home entertainment marketing, Ms. Boyadjian currently directs marketing campaigns for almost 150 DVD titles each year.
Before establishing AMS, Ms. Boyadjian was principal in a consulting practice that specialized in grassroots promotional campaigns for brands such as Absolut Vodka, Subaru of America, Miller Brewing Company and Hollywood Records. Prior to consulting, she was a senior account executive at two of the most renown international public relations firms, Hill & Knowlton Entertainment and Ruder-Finn, Inc. Her account executive experience at both public relations firms gave her the opportunity to be a part of the publicity team for the prestigious 64th Annual Academy Awards Presentation and the lead account executive for the Academy of Motion Picture Arts & Sciences.
Ms Boyadjian received her Bachelor of Arts degree cum laude in Communications from California State University, Fullerton in 1991.
About Tod Abrams
Tod Abrams is Co-President and founding partner of Alternative Marketing Solutions. An expert in promotions, publicity, creative advertising and media, Mr. Abrams has been involved in entertainment marketing for over 20 years. Prior to founding Alternative Marketing Solutions in 1999, Mr Abrams held senior executive positions at 20th Century Fox Films, New LIne Cinema, and Fine Line Features.
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