Nowadays, most filmmakers are utilizing online marketing to get the word out about their films. It's inexpensive to free and can have incredible outreach. But with more and more filmmakers promoting their films online, it's becoming harder and harder to get noticed. Putting up a MySpace page just isn't enough.

Offline marketing seems an unlikely place for most filmmakers to try to get their films noticed. But there is a way to use online and offline marketing techniques for little to no money (yes, offline marketing can be extremely cost effective as well if you know how to use it effectively, and it goes way beyond house parties) to create a solid marketing campaign for your film to generate a buzz.

The studios have been using this trick for years on top of their traditional marketing campaigns to maximize outreach for their films. Studios spend big on P&A, but they also do a certain amount of dedicated "buzz" marketing for, comparatively, little cost. Indie filmmakers can also utilize these techniques cheaply.

Whether you're going after traditional distribution or self-distributing, independent filmmakers need to know how to generate the buzz for their films which will make buyers and audiences take notice. And unless you're premiering at Sundance, Toronto, or Cannes you've got some work to do to get the buyers and audiences to pay attention.

In the first of our series of videos we'll take a look at the marketing mix for independents and the different outlets indies can utilize online and offline to generate maximum outreach without taking out a single ad or spending a bundle.

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We'll take a look at offline grassroots "buzz" marketing and online promotions in more detail.