MIPTV Round-UP -- April 10, 2008
Hi everyone, Well MIPTV has just about wrapped up and it's been an exciting week! I've got some observations and trends I'd like to share with you all and give you some of the
highlights of the Market. And then I'm going to give you my Top 10 MIPTV Buyers List
so you can go after some deals of your own! One of the first things I noticed is that because of the writers strike, the big networks had
much less programming to sell to international broadcasters. As a result, countries are starting
to look elsewhere, as well as internally, to fill their slates. Video On Demand platforms in Europe are really taking off. So when you're exploring
VOD Distribution for your films, don't just go to the US based companies - seek out the
biggest VOD platforms in each country and submit to them. The Broker role in certain countries has increased in importance - in complex markets
like the Middle East, China, and Japan, on-the-ground companies can smooth the entry for
foreign companies. Producers continue to sell their own films and programs successfully by taking meetings
with buyers directly. Some are even renting a small space under their National booth
(for example, the U.S has the IFTA pavilion) so they can leverage being part of a bigger
organization. More and more boutique sales agencies are popping up and specializing in different
niches. Keep in mind they need about 1000-3000 hours of content in its catalogue in
order to have enough clout to satisfy buyers. They also need a pipeline of new shows
premiering at each market. In terms of genres, there's big growth happening in Body, Mind & Spirit/Health & Wellness
categories. And finally...Eastern Europe is no longer considered an Emerging Market. It has officially
EMERGED and was probably the *hottest* market at MIPTV. What I mean by that is due
to their incredible growth, they are buying more content than ever. Keeping that in mind, I included several Eastern European buyers in my Top 10 Buyers
List. They all need a hundreds of hours of content so don't be shy about contacting them.
You can get your hands on it here: http://www.filmspecific.com/members/602.cfm AND...last but not least, I want to introduce a brand new feature that we launched on the
Film Specific website. Over the past several months I've heard from many of you that you
wanted a central database where you could find a list of Sales Agencies. Yes, there
are various lists out there, but the information is very scattered and doesn't always
have contact details of the Acquisitions Executives (which is who you need to contact to
have your film considered for representation). So guess what we did? We created a proprietary database that includes over 50 Sales
Agencies that represent independent films. And we'll be adding to it over time. So go on
and give it a whilr! If you want your film to be represented at the next big Market which
is the Cannes Market, then start contacting these people right away: http://www.filmspecific.com/members/601.cfm Alright gang - as always, I hope you enjoy and I'll talk to you again in a few days! To your success,
Stacey*
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