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How To Package Your Film For Success -- April 24, 2008

So in preparation for Cannes, I want to start talking about

some relevant topics to a Film Market of such high caliber.

I know that one of the reasons that filmmakers head to Cannes

is to raise money for a script or project they have in the

works. And guess what - it's a great idea to do that! At

a market like Cannes there are so many opportunities to network

that you never know who you're going to meet - and chances

are you'll come home with a fist-full of business cards to

follow up with. But as you know, the better your film is

'packaged' the higher your chances of attracting any interest

in your project. So how exactly do you 'package' your film?

Back when I worked in the Indie Film division at William Morris

Agency, I learned the art of packaging a film. I'm sure many

of you have heard that you need a 'package' to go out and raise

money for your movie. While that isn't always the case, it certainly

gives you much stronger chances of attracting investment, and

ultimately distribution.

Packaging your film together is made a lot easier if you can

get one of the big Talent Agencies to represent you. Simply

because they will be able to leverage all the resources the

Agency has to offer and attach a director, writer, stars, etc.

and make the film 'package' infinitely more appealing than you

could do on your own.

For example, at William Morris we packaged together films like

"Slingblade", raised pre-sale financing based on the package,

and then sold it off to distributors after it was completed.

That's the job of a packaging agent and if you can get one,

you'll be on easy street! (or relative easy street). The challenge

of course is actually GETTING an agent in the first place, but

I've taken care of that part a little bit by arranging an Audio

Seminar with Alexis Garcia, packaging agent at Endeavor Talent.

Alexis and I originally bonded because we're both Miami natives.

But then we also got to talking about 'packaging' and I finally

convinced him he had to do a Seminar with me so I could share

all his valuable insight with my members.

So....for this month's Audio Seminar I'm thrilled to present

you with Alexis Garcia of Endeavor! In this Seminar Alexis

talks about:

* How agencies put together the elements needed to attract interest

from financiers

* Why Distributor Screenings work for them and when to do them

* How to get around the major 'catch 22' of independent film

(hint: it has to do with cast)

* What to do when you hear 'we don't accept unsolicited submissions'

* How to get representation by an agency

AND...he even talks about taking submissions and how to submit

your film to an Agent for representation.

If you've always wondered how to get an Agent, or how to hit

the jackpot of a fully packaged film -- don't miss this Seminar.

Alexis was incredibly generous with his time and information

(which is really rare for the Agency world!)

Just go here to listen to this Seminar now: http://www.filmspecific.com/public/616.cfm

As an added resource, I also put together for you a list of

the the major Independent Film packaging agents out there --

so you can learn the skinny from Alexis, then submit to several

of these agencies at once and see what happens:

http://www.filmspecific.com/members/612.cfm

I hope you enjoy! And if you're planning on going to Cannes,

please check out our Cannes Resource page that I'm starting

to put together here: http://www.filmspecific.com/members/615.cfm

Alright - have a great Monday and I'll talk to you again in

a few days!

To your success,

Stacey*

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