2 Guys & A Sales Strategy -- May 15, 2008
Well, by the time some of you read this I'll be on a plane
to Cannes. What a crazy few weeks it's been preparing! This
is the first time ever I'll be going to Cannes NOT as a
seller, and NOT having to stand behind a booth for 10 days
and meet with buyers every half hour on the hour. Yippee! I will say though that standing behind a booth for 10 days at
Cannes,I met a ton of interesting people from all over the world.
One group that always impressed me the most were the Producers
who were there making their own deals. They could jet in to
Cannes, take a few meetings, and then spend the rest of the
day doing whatever they wanted - and they weren't confined
to the Palais or sales floor. Don't get me wrong, it's not an easy game to be representing
your own films to distributors, especially if you don't know
what you're doing. But I found a couple of guys in our Film Specific
community who kind of 'fell into it'...and now can't do
without it. In fact, they are getting such good results that
other producers are asking them to represent THEIR films
at Cannes. So I wanted to share with you an Audio Case Study with these
guys - Vito & Bruno - and we're going to do a little before
and after thing. In this Audio Case Study they discuss how
they started working the markets on their own, how they
built relationships with buyers, all the little tricks they're
using to get their foot in the door, and what their strategy
is for the market. Then, AFTER Cannes, we'll follow it up with how it all went.
What kinds of meetings they had, what worked in presenting
to buyers, and best of all, what RESULTS they had in closing
some deals.We'll also get to hear about any mistakes they
made and anything they wish they'd done differently, so we
can learn from that too. So get up to speed with these guys and check out the Audio
Case Study now....and maybe I'll even get a mid-week update
from them while we're in Cannes. Here's where you can check it out:http://www.filmspecific.com/members/640.cfm And don't forget, our Guide to Navigating International Film
Markets is still available for Free for Premium Members
until the end of the month. It's a substantial download and
has got all manner of tid-bits on planning your Film Market
strategies (whether it's Cannes, AFM, whatever). Alright everyone, the next time you'll hear from me it will
be from right in the thick of things. I promise to send great
updates - and if there's anything in particular you're interested
in hearing about while I'm there, please let me know! A bientot! Stacey*
PS: If you're going to Cannes, don't miss our FS Members
Meet & Greet. You can get all the info right here:
http://www.filmspecific.com/members/615.cfm
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