VIDEO: PR In Action - The Bagging Competition at the LA Film Festival
For the world premier of her new documentary, Paper or Plastic, at the 2008 Los Angeles Film Festival producer and co-director, Justine Jacob pulled out all the stops when it came to PR for her film.
Paper or Plastic follows eight State finalists as they move towards the coveted title of Best Bagger at the National Grocery Bagging championships. To get everyone in the mood, they held a live grocery bagging championship with a few of the film's stars (all of them award-winning grocery baggers).
Justine is also a Film Specific member and we congratulate her, co-director Alex D. Da Silva and the entire crew on fantastic premiere and a great film!
About excelling in life at whatever you do, Paper or Plastic? is a character-driven documentary feature that follows eight contestants and their dedicated supporters from around the U.S. as they get ready for the National Grocery Bagging competition in Las Vegas. Speed, accuracy and heart will determine who is best qualified to ask you, "Paper or plastic?"
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