If you're self-distributing your film, it's critical to use grassroots marketing and promotion to drive sales of your DVD. Even if you're distributing via traditional channels, with limited shelf space in stores and distributors marketing budgets dwindling, it's imperative for filmmakers to take a pro-active approach to drive sales for their DVDs.

In this 3 part class, we explore the low and no cost ways filmmakers can aggressively market their DVDs online and offline to drive traffic and increase sales for their DVDs. At a time when traditional marketing and advertising costs have spiraled out of control, effective grassroots promotion can produce great results for little cost.

LESSON 1: ONLINE SOCIAL NETWORKING
We examine the rise of social networking, how it's become a necessity for filmmakers to engage their audiences via social networking platforms, the platforms you need to be active on, how to make effective use of these platforms and strategies for engaging your audience, and more | ACCESS LESSON 1 HERE

LESSON 2: EMAIL MARKETING & AFFILIATE MARKETING We examine where e-mail and affiliate marketing fit into your overall marketing strategy, the significance and importance of affiliate marketing, how to find and approach affiliates and more | ACCESS LESSON 2 HERE

LESSON 3: OFFLINE GRASSROOTS MARKETING
We examine the cost-effective ways to reach your audience offline | ACCESS LESSON 3 HERE

About Stacey Parks

Stacey Parks is an expert in the area of independent film and television distribution, with over 13 years experience working with independent film and TV producers. As a Foreign Sales Agent, she secured distribution for hundreds of independent features and programs worldwide. Stacey now specializes in coaching film and television professionals on distribution strategies for their projects, and works with both experienced and beginning writers and producers. She has coached dozens of people who have gotten deals with U.S Studio divisions, large international broadcasters, and worldwide DVD distributors, both one-on-one and through her independent filmmakers community at www.FilmSpecific.com. Her clients' films have premiered at Cannes, Sundance, Toronto, Berlin, SXSW, San Sebastian, and other major film festivals. Stacey is the author of "The Insider's Guide to Independent Film Distribution" (2007 Focal Press) and she is an adjunct professor in the Entertainment Studies department of UCLA. Stacey is a regular contributor to MovieMaker and Student Filmmakers Magazines and has hosted workshops or spoken on panels at the British Film Institute, Slamdance, and the Cannes Film Festival.