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DIY Distribution & Marketing For Independents

How To Create A Successful Theatrical Event With Tugg: A Virtual Seminar
How To Create A Successful Theatrical Event With Tugg: A Virtual Seminar Tugg is one of the newest entrants in the DIY theatrical space. It's a web platform that lets people 'demand' the films of their choice to be played in local theaters. Many filmmakers have already had great success doing Tugg releases, and the best part is that there are virtually no up front costs involved in using the service (unlike utilizing a traditional theatrical service company). In this virtual seminar with reps from Tugg we discuss how filmmakers can create a successful theatrical event using Tugg. . . . More
Selling VOD From Your Own Site - a Virtual Seminar with Linda Nelson
Selling VOD From Your Own Site - a Virtual Seminar with Linda Nelson There are many ways in which you can actually exploit VOD distribution right from your own website and FB page, thus going direct to your customers (DTC) and audience. It's quite common to work with an aggregator on those platforms you can't go direct on (like iTunes for example) AND go direct to your audience from your sites. Social media marketing expert and aggregator Linda Nelson walks us through how to maximize these opportunities. . . . More
Event Theatrical Seminar
Event Theatrical Seminar As part of our Alternate Releasing Series we're spotlighting Event Theatrical releases and tours with Kirt Eftekhar of Area 23a, a company that pioneered the "event theatrical" concept. This is not your typical theatrical release. Event based distribution exploits the various elements that make up a successful niche release and can help a film most effectively reach its audience by creating bespoke experiences and events around the film and the theatrical tour. . . . More
How to Succeed With Your Film On Amazon
How to Succeed With Your Film On Amazon Amazon has become one of the most popular places for independent filmmakers to sell their films. Why? Because the platform gets an enormous amount of traffic and it's a type of distribution you can "go direct" on, even without the help of any third party aggregators. . . . More
Distribution, Marketing, and Crowdfunding: How A PMD Can Be Instrumental In Getting Your Film Noticed
Distribution, Marketing, and Crowdfunding: How A PMD Can Be Instrumental In Getting Your Film Noticed In this virtual seminar Producer of Marketing & Distribution Adam Daniel Mezei discusses the crucial role a PMD can play in the marketing and distribution of independent films. . . . More
INTRO TO P&A: A Virtual Seminar
INTRO TO P&A: A Virtual Seminar In this virtual seminar we discuss Prints & Advertising (aka P&A): when you need it, when to skip it, how to raise funds for P&A (when you're out of money), P&A in the digital age and more! . . . More
How to Market and Promote the Release of Your Film: Video Training
How to Market and Promote the Release of Your Film: Video Training In this video training discuss several low and no-cost ways to promote your film's release for direct or traditional distribution. . . . More
Budgeting For Non-Production Expenses: Video Training
Budgeting For Non-Production Expenses: Video Training Most filmmakers have no problem thinking about their production budget, but never consider their essential non-production expenses. In this training video we examine which non-production expenses filmmakers need to budget for as well as tips for keeping those expenses as low as possible. . . . More
The Art of the Theatrical Release: An Expert Series Seminar with Dylan Marchetti of Variance Films
The Art of the Theatrical Release: An Expert Series Seminar with Dylan Marchetti of Variance Films In this expert series interview with Dylan Marchetti of theatrical distributor Variance Films, Dylan discusses the art of the theatrical release including what types of films work for a theatrical release and which ones don't, why festivals matter, the kind of marketing that works best for an indie theatrical release, which films end up doing the best in theaters, how much to budget for a theatrical release and much, much more! . . . More
DIY Theatrical Release Sample Budget
DIY Theatrical Release Sample Budget So how much does it cost to mount a self-theatrical release? What are the considerations involved? This sample budget examines four scenarios for a self-theatrical release, taking the most common costs into consideration, and lays it out. . . . More
Grow Your Audience, Sustain Your Career -- A Virtual Seminar
Grow Your Audience, Sustain Your Career -- A Virtual Seminar Filmmakers often underestimate the power of the audience and fail to realize that a filmmaker's audience can be their biggest asset. Savvy filmmakers are reaching out and engaging their audience, building a powerful community of loyal followers not just for their current films, but their future films as well. In this virtual seminar, we explore he practical tools for engaging and building your audience, how you can leverage a solid fan base to inspire confidence in your projects and get better deals, how growing your audience gives you tremendous freedom is getting your projects out into the marketplace and we'll take a look at the filmmakers to are successfully engaging and growing their audiences. . . . More
Leveraging A Theatrical Release For Exposure & Profits: A Seminar with Filmmaker Doug Block
Leveraging A Theatrical Release For Exposure & Profits: A Seminar with Filmmaker Doug Block After his previous film "51 Birch St" was named one of the "10 best films of the year" by the NY Times and had a 9-month theatrical release in almost 50 cities, Doug did things a bit different with his follow up film THE KIDS GROW UP. In this expert series seminar Doug recounts his experience in preparing to release the film himself (working together with a service company). . . . More
"Taking Your Independent Film On A College Tour": An Expert Series Seminar with Elizabeth Cole of Evil Twin Booking
"Taking Your Independent Film On A College Tour": An Expert Series Seminar with Elizabeth Cole of Evil Twin Booking In this expert series seminar, Elizabeth Cole of Evil Twin Booking discusses college tours for independent films, when filmmakers should consider taking their film on a college tour, what you need to know about booking college tours, should a college tour be integrated into a larger platform release or treated separately, the kind of money needed to budget for a college tour, the types of films which work best on a college tour and more. . . . More
Video Training: Identifying & Locating Your Target Audience
Video Training: Identifying & Locating Your Target Audience Who is your film for? It is one of the most crucial questions filmmakers must not only ask but be able to answer. Whether you are seeking traditional distribution or self-distributing, in a landscape of out-of-control marketing costs and countless entertainment platforms knowing WHO your audience is and where to find them is essential to the success of your film. In this training video we dissect how to identify your target audience, how to locate them online and offline, how to engage with your audience and how to aggregate them in order to execute a marketing campaign. . . . More
Budgeting For Self-Distribution
Budgeting For Self-Distribution Self distribution is becoming a critical component of an indie film distribution strategy. But getting it out there requires marketing. How much do you budget to make it work? Join us as Film Specific founder Stacey Parks takes you through what you need to budget to implement a self-distribution marketing plan. . . . More
7 Essential Steps to Creating A Press Kit
Elliot Grove
7 Essential Steps to Creating A Press Kit So we all know what a press kit is...but what exactly should go in it? This guide from Raindance Film Festival director Elliot Grove tells filmmakers exactly what they'll need to include, why they need to include it, and how to do it well to create a killer press kit! . . . More
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