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DIY Film Distribution & Marketing

Our DIY distribution and marketing resources and seminars educate indie filmmakers on what they need to know and do to successfully execute a self-distribution campaign for their films.

Promoting Your VOD Release Masterclass
Promoting Your VOD Release Masterclass When it comes to VOD, it's not the aggregator's job to promote the release, it's the filmmaker's job. This comes as a shock to many. In this masterclass we discuss different ways filmmakers can promote their VOD release. . . . More
Sample Direct Distribution Budget
Sample Direct Distribution Budget This is an actual sample self distribution budget for an independent film. This budget gives a comprehensive overview of what filmmakers need to consider when budgeting for direct distribution and the cost range for executing their campaign. . . . More
How To Create A Successful Theatrical Event With Tugg: A Virtual Seminar
How To Create A Successful Theatrical Event With Tugg: A Virtual Seminar Tugg is one of the newest entrants in the DIY theatrical space. It's a web platform that lets people 'demand' the films of their choice to be played in local theaters. Many filmmakers have already had great success doing Tugg releases, and the best part is that there are virtually no up front costs involved in using the service (unlike utilizing a traditional theatrical service company). In this virtual seminar with reps from Tugg we discuss how filmmakers can create a successful theatrical event using Tugg. . . . More
Event Theatrical Seminar
Event Theatrical Seminar As part of our Alternate Releasing Series we're spotlighting Event Theatrical releases and tours with Kirt Eftekhar of Area 23a, a company that pioneered the "event theatrical" concept. This is not your typical theatrical release. Event based distribution exploits the various elements that make up a successful niche release and can help a film most effectively reach its audience by creating bespoke experiences and events around the film and the theatrical tour. . . . More
Distribution, Marketing, and Crowdfunding: How A PMD Can Be Instrumental In Getting Your Film Noticed
Distribution, Marketing, and Crowdfunding: How A PMD Can Be Instrumental In Getting Your Film Noticed In this virtual seminar Producer of Marketing & Distribution Adam Daniel Mezei discusses the crucial role a PMD can play in the marketing and distribution of independent films. . . . More
INTRO TO P&A: A Virtual Seminar
INTRO TO P&A: A Virtual Seminar In this virtual seminar we discuss Prints & Advertising (aka P&A): when you need it, when to skip it, how to raise funds for P&A (when you're out of money), P&A in the digital age and more! . . . More
How to Market and Promote the Release of Your Film: Video Training
How to Market and Promote the Release of Your Film: Video Training In this video training discuss several low and no-cost ways to promote your film's release for direct or traditional distribution. . . . More
DIY Theatrical Release Sample Budget
DIY Theatrical Release Sample Budget So how much does it cost to mount a self-theatrical release? What are the considerations involved? This sample budget examines four scenarios for a self-theatrical release, taking the most common costs into consideration, and lays it out. . . . More
Finding Your Target Audience Tutorial
Finding Your Target Audience Tutorial In this training video we dissect how to identify your target audience, how to locate them online and offline, how to engage with your audience and how to aggregate them in order to execute a marketing campaign. . . . More
Budgeting For Self-Distribution
Budgeting For Self-Distribution Self distribution is becoming a critical component of an indie film distribution strategy. But getting it out there requires marketing. How much do you budget to make it work? Join us as Film Specific founder Stacey Parks takes you through what you need to budget to implement a self-distribution marketing plan. . . . More
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