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Film Market Case Studies

Our series of filmmaker case studies focused on how filmmakers can make effective use of the international film markets to gain exposure for their films at all stages of their projects.

"Finding Financing at the Film Markets": A Case Study
"Finding Financing at the Film Markets": A Case Study Filmmaker Mark Shields went to the Cannes Film Market armed with a script and looking for financing. And found success. In this case study, Mark discusses how he prepared for the Cannes Film Market, the essential role of his marketing packet in securing meetings in Cannes, how meetings went, the importance of having a PLAN for the market (and what a difference it made for him this year!), the results he achieved in financing his film, his surprise with gap financing and more. . . . More
"Exploiting the Markets: A First Time Filmmaker's Experience": A Case Study with Filmmaker Rahul Gandotra
"Exploiting the Markets: A First Time Filmmaker's Experience": A Case Study with Filmmaker Rahul Gandotra Rahul had a completed short film and an almost-completed script and armed with only these went to Cannes Film Market to meet and attract a Producer so he could subsequently attract funding for his feature debut THE ROAD HOME. In this case study Rahul discusses his experiences and how even first time feature filmmakers can exploit international film markets to help get their projects off the ground. . . . More
"Using Film Markets To Turn Your Luck Around": A Case Study with Filmmaker Richard Ford
"Using Film Markets To Turn Your Luck Around": A Case Study with Filmmaker Richard Ford A year ago, filmmaker Richard Ford had a completed film "i-Crime" which he submitted to sales agents hoping to launch at AFM®, but got no response and no representation. He and his producing partner didn't like taking NO for an answer, and decided to head to the market anyway, figuring they'd have better luck trying to nab a sales agent for their film in person. What they found was that nothing can replace face-to-face meeting (and selling as it were)! In this case study Richard describes his experiences in detail. . . . More
"Utilizing Film Markets To Find The Right Sales Agent": A Case Study
"Utilizing Film Markets To Find The Right Sales Agent": A Case Study Taking an extremely pro-active approach to the distribution of his film, filmmaker Ron Zimmerman took his nearly completed feature "The Killing Strain" to the American Film Market® in 2009 to spark interest and find the right sales agent. In this case study Ron discusses how he and his filmmaking partner met their sales agent, the preparation they did prior to going to the market, how they approached sales agents at AFM® with their film, how they took advantage of AFM® Workshops, the plan for this year with projects at script stage, what the 'seasons of filmmaking' are and much more. . . . More
Audio Case Study: Working Directly With Distributors
Audio Case Study: Working Directly With Distributors Filmmakers Vito Balenzano and Bruno Rosato are two filmmakers, taking matters into their own hands, and successfully working directly with distributors. Vito and Bruno share with exactly how they're doing it, how they're taking it to the next level, and how it's changed their outlook on the role of a producer. . . . More
AUDIO CASE STUDY: D.I.Y. FILM MARKETS
AUDIO CASE STUDY: D.I.Y. FILM MARKETS Filmmaker Christian Viel is taking his films to the markets and making deals on his own, without the middlemen, and taking full control of his filmmaking career. Hear how he's doing it. . . . More
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