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"Using Film Markets To Turn Your Luck Around": A Case Study with Filmmaker Richard Ford
A year ago, filmmaker Richard Ford had a completed film "i-Crime" which he submitted to sales agents hoping to launch at AFM®, but got no response and no representation. He and his producing partner didn't like taking NO for an answer, and decided to head to the market anyway, figuring they'd have better luck trying to nab a sales agent for their film in person. What they found was that nothing can replace face-to-face meeting (and selling as it were)! In this case study Richard describes his experiences in detail. . . .
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"Utilizing Film Markets To Find The Right Sales Agent": A Case Study
Taking an extremely pro-active approach to the distribution of his film, filmmaker Ron Zimmerman took his nearly completed feature "The Killing Strain" to the American Film Market® in 2009 to spark interest and find the right sales agent. In this case study Ron discusses how he and his filmmaking partner met their sales agent, the preparation they did prior to going to the market, how they approached sales agents at AFM® with their film, how they took advantage of AFM® Workshops, the plan for this year with projects at script stage, what the 'seasons of filmmaking' are and much more. . . .
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"Finding Financing at the Film Markets": A Case Study
Filmmaker Mark Shields went to the Cannes Film Market armed with a script and looking for financing. And found success. In this case study, Mark discusses how he prepared for the Cannes Film Market, the essential role of his marketing packet in securing meetings in Cannes, how meetings went, the importance of having a PLAN for the market (and what a difference it made for him this year!), the results he achieved in financing his film, his surprise with gap financing and more. . . .
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Case Study: "The Truth Is Always Complicated" 2 Years Later
Two years later: Filmmaker Ryan Barton-Grimley shares his experiences of producing his low-budget feature film, "The Truth is Always Complicated". Ryan discusses how he got name cast involved, the realities of getting distribution for his film, the distribution platforms which have proven to be the biggest revenue streams and much more. . . .
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Audio Case Study: When The Filmmaker Takes On The Role of Theatrical Distributor
After dealing with a distributor's feet dragging over the acquisition of her film TEN9EIGHT, filmmaker Mary Mazzio decided to assume the role of theatrical distributor on her own and booked her film directly into AMC theaters in eight cities across the U.S. In this audio case study, Mary discusses how she secured the screenings with a major exhibitor, the methods she used to market and promote the screenings, collecting from the exhibitor, what she learned, what she'd do differently next time and more. . . .
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Case Study: GONE FISHING - How A Short Is Blazing A New Path For Independents
We've all heard the same thing about short films: no distribution opportunities, no revenue. Well, filmmaker Chris Jones blows those theories right out of the water with the spectacular success of his short, Gone Fishing. Along the way, Gone Fishing was shortlisted for an Oscar nomination and Chris is pioneering a new path for independent filmmakers. Chris shares how he did it and how he's using Gone Fishing to blaze a new trail for himself and other independents. . . .
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AUDIO CASE STUDY: DEALING WITH DELIVERABLES
Deliverables...the dreaded process of delivering your film to sales agents and distributors. A process that can be anywhere from confusing to a downright nightmare. But a real reality of the filmmaking process. In this Audio Case Study, filmmaker Buzz McLaughlin takes us through the process of delivering his film, The Sensation of Sight, for both North American and international distribution, the obstacles and costs he faced, and the mistakes he made, and what he'll do differently next time. . . .
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Case Study: Getting the Low Budget Indie Off the Ground
Accomplished indie producer Suzanne Lyons started out making 5 million+ films with A-list cast and moved into producing ultra low-budget films. Suzanne discusses just what the indie producer needs to know to avoid the pitfalls of indie producing, how to find potential investors, raise equity funds for your films, packaging on your own, and much more. Suzanne covers it all from A-Z. . . .
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Audio Case Study: Working Directly With Distributors
Filmmakers Vito Balenzano and Bruno Rosato are two filmmakers, taking matters into their own hands, and successfully working directly with distributors. Vito and Bruno share with exactly how they're doing it, how they're taking it to the next level, and how it's changed their outlook on the role of a producer. . . .
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AUDIO CASE STUDY: D.I.Y. FILM MARKETS
Filmmaker Christian Viel is taking his films to the markets and making deals on his own, without the middlemen, and taking full control of his filmmaking career. Hear how he's doing it. . . .
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Audio Case Study: Note By Note: The Making of Steinway L1037
Ben Niles, director of Note By Note, embarked on an ambitious theatrical self-release for his film. And it's paid off - playing to sold-out crowds in cities all over the country, gaining momentum internationally, and doing something most films, even studio films, can't accomplish: making money theatrically - all while bypassing most traditional advertising. . . .
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AUDIO CASE STUDY: Filmmaker Ryan Harper on Premiering A Film At Sundance
Ryan's film Steel City premiered at Sundance a few years back and Ryan takes us through the whole experience - what he went through, the ups and down, the people he worked with to get his film noticed, what went right, what went wrong, and what he would do differently. Ryan gives us an inside look at the good, the bad, and the ugly of premiering your film at Sundance. And how to deal with sales reps -- from a filmmaker's perspective. . . .
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"My name is Maurice Joshua and like many here, I am an independent producer. I have to say that after spending money on seminars, putting together investor cocktail parties/dinners (out of my own pocket) and meeting with industry types, this site has provided me with more invaluable information than any of those others. So, Kudos and thank you very much. It's made a difference for those of us who have a more creative leaning and realize that to be successful there needs to be an understanding of the business of filmmaking even after spending years in the business."
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Case Studies
