Starting A Movement: The Ultimate Promotion For Your Film
Marketing and distribution expert Thomas Mai discusses one of the greatest tools in a filmmaker's promotion arsenal: starting a movement for your film. Thomas discusses why and how to start a movement as well as practical examples of filmmakers who have started movement for their films. . . .
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"The Filmmaker's 2.0 Business Plan: Revenue Streams & Today's Marketplace": A Case Study with Filmmaker Diana Lesmez
Producer Diana Lesmez has been at it for 4 years raising money for her latest project "Flights Of Fancy". She's currently in the process of the revising her Business Plan to better reflect current market conditions and potential revenue streams. A lot of indie filmmakers find themselves in this position, so I caught up with Diana recently and engaged her for an in-depth look at the evolution of her Business Plan, how it's helped her so far, and why she bothers to keep revising it. . . .
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"Using Film Markets To Turn Your Luck Around": A Case Study with Filmmaker Richard Ford
A year ago, filmmaker Richard Ford had a completed film "i-Crime" which he submitted to sales agents hoping to launch at AFM®, but got no response and no representation. He and his producing partner didn't like taking NO for an answer, and decided to head to the market anyway, figuring they'd have better luck trying to nab a sales agent for their film in person. What they found was that nothing can replace face-to-face meeting (and selling as it were)! In this case study Richard describes his experiences in detail. . . .
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"Utilizing Film Markets To Find The Right Sales Agent": A Case Study
Taking an extremely pro-active approach to the distribution of his film, filmmaker Ron Zimmerman took his nearly completed feature "The Killing Strain" to the American Film Market® in 2009 to spark interest and find the right sales agent. In this case study Ron discusses how he and his filmmaking partner met their sales agent, the preparation they did prior to going to the market, how they approached sales agents at AFM® with their film, how they took advantage of AFM® Workshops, the plan for this year with projects at script stage, what the 'seasons of filmmaking' are and much more. . . .
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"Finding Financing at the Film Markets": A Case Study
Filmmaker Mark Shields went to the Cannes Film Market armed with a script and looking for financing. And found success. In this case study, Mark discusses how he prepared for the Cannes Film Market, the essential role of his marketing packet in securing meetings in Cannes, how meetings went, the importance of having a PLAN for the market (and what a difference it made for him this year!), the results he achieved in financing his film, his surprise with gap financing and more. . . .
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Case Study: "The Truth Is Always Complicated" 2 Years Later
Two years later: Filmmaker Ryan Barton-Grimley shares his experiences of producing his low-budget feature film, "The Truth is Always Complicated". Ryan discusses how he got name cast involved, the realities of getting distribution for his film, the distribution platforms which have proven to be the biggest revenue streams and much more. . . .
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Audio Case Study: When The Filmmaker Takes On The Role of Theatrical Distributor
After dealing with a distributor's feet dragging over the acquisition of her film TEN9EIGHT, filmmaker Mary Mazzio decided to assume the role of theatrical distributor on her own and booked her film directly into AMC theaters in eight cities across the U.S. In this audio case study, Mary discusses how she secured the screenings with a major exhibitor, the methods she used to market and promote the screenings, collecting from the exhibitor, what she learned, what she'd do differently next time and more. . . .
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Case Study: GONE FISHING - How A Short Is Blazing A New Path For Independents
We've all heard the same thing about short films: no distribution opportunities, no revenue. Well, filmmaker Chris Jones blows those theories right out of the water with the spectacular success of his short, Gone Fishing. Along the way, Gone Fishing was shortlisted for an Oscar nomination and Chris is pioneering a new path for independent filmmakers. Chris shares how he did it and how he's using Gone Fishing to blaze a new trail for himself and other independents. . . .
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"Do-It-Yourself Packaging For Independent Films"
Filmmaker Adam Cultraro recounts his experiences packaging and casting his independent film on his own - without a casting director. Adam shares his entire strategy for putting together a package for his film - how he approached high-level cast WITHOUT financing in place, made offers, negotiated with agents, and a lot more. . . .
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Case Study: Getting the Low Budget Indie Off the Ground
Accomplished indie producer Suzanne Lyons started out making 5 million+ films with A-list cast and moved into producing ultra low-budget films. Suzanne discusses just what the indie producer needs to know to avoid the pitfalls of indie producing, how to find potential investors, raise equity funds for your films, packaging on your own, and much more. Suzanne covers it all from A-Z. . . .
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Packaging Indie Films: A Case Study with Filmmaker Ryan Barton Grimley
After years spent waiting for projects to come together, only for them to fall apart, filmmakers Ryan Barton-Grimley and A.J, Gordon decided to stop waiting around and get serious about their filmmaking careers, start packaging their own films, get them out there and fast-track their careers. And it's paying off. . . .
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Case Studies & Podcasts
