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Audio Case Study: When The Filmmaker Takes On The Role of Theatrical Distributor
After dealing with a distributor's feet dragging over the acquisition of her film TEN9EIGHT, filmmaker Mary Mazzio decided to assume the role of theatrical distributor on her own and booked her film directly into AMC theaters in eight cities across the U.S. In this audio case study, Mary discusses how she secured the screenings with a major exhibitor, the methods she used to market and promote the screenings, collecting from the exhibitor, what she learned, what she'd do differently next time and more. . . . More
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CASE STUDY: Pre-Selling Indies
For the right kinds of films, the pre-sale market is alive and well. In this audio case study, independent producer Adam Cultraro discusses how he tackled the pre-sale market for his new film at the 2009 AFM® on his own (by cutting out the middle man), how he attracted buyers, the kind of deals he made, how he prepared, what he would do differently next time, and much more. . . . More
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Case Study: GONE FISHING - How A Short Is Blazing A New Path For Independents
We've all heard the same thing about short films: no distribution opportunities, no revenue. Well, filmmaker Chris Jones blows those theories right out of the water with the spectacular success of his short, Gone Fishing. Along the way, Gone Fishing was shortlisted for an Oscar nomination and Chris is pioneering a new path for independent filmmakers. Chris shares how he did it and how he's using Gone Fishing to blaze a new trail for himself and other independents. . . . More
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Case Study: Do-It-Yourself Packaging For Independent Films
Filmmaker Adam Cultraro recounts his experiences packaging and casting his independent film on his own - without a casting director. Adam shares his entire strategy for putting together a package for his film - how he approached high-level cast WITHOUT financing in place, made offers, negotiated with agents, and a lot more. . . . More
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FREE AUDIO CASE STUDY: Filmmaker Johnny Wu
Filmmaker Johnny Wu has had great success not only leveraging the success of a short film to make features but also with marketing his films online. Johnny gives us a look at how he's done it and offers up some invaluable tips for filmmakers on the right way to promote and build a buzz for your films. . . . More
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AUDIO CASE STUDY: DEALING WITH DELIVERABLES
Deliverables...the dreaded process of delivering your film to sales agents and distributors. A process that can be anywhere from confusing to a downright nightmare. But a real reality of the filmmaking process. In this Audio Case Study, filmmaker Buzz McLaughlin takes us through the process of delivering his film, <>The Sensation of Sight, for both North American and international distribution, the obstacles and costs he faced, and the mistakes he made, and what he'll do differently next time. . . . More
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Case Study: Getting the Low Budget Indie Off the Ground
Accomplished indie producer Suzanne Lyons started out making 5 million+ films with A-list cast and moved into producing ultra low-budget films. Suzanne discusses just what the indie producer needs to know to avoid the pitfalls of indie producing, how to find potential investors, raise equity funds for your films, packaging on your own, and much more. Suzanne covers it all from A-Z. . . . More
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Case Study: Self Distributing Directly to Retailers
Jason Morris of Digital Shadow Films Distribution is a low-budget filmmaker and a distributor specializing in working with aggregators and wholesalers as a point of contact for selling films to retailers. Here Jason takes us through the process of selling independent films directly to retail, the realities of working directly with retailers via aggregators and wholesalers, and the investment it takes. . . . More
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Audio Case Study: Working Directly With Distributors
Filmmakers Vito Balenzano and Bruno Rosato are two filmmakers, taking matters into their own hands, and successfully working directly with distributors. Vito and Bruno share with exactly how they're doing it, how they're taking it to the next level, and how it's changed their outlook on the role of a producer. . . . More
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AUDIO CASE STUDY: Buzz McLaughlin & The Sensation of Sight
First-time film producer Buzz McLaughlin takes us through his journey of finding distribution for his film, The Sensation of Sight. Shooting the film was only part of the process, Buzz and his filmmaking partner planned meticulously for the life the film would have after completion before they even started raising financing. . . . More
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AUDIO CASE STUDY: D.I.Y. FILM MARKETS
Filmmaker Christian Viel is taking his films to the markets and making deals on his own, without the middlemen, and taking full control of his filmmaking career. Hear how he's doing it. . . . More
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AUDIO CASE STUDY: THE FIRST TIME AT A FILM MARKET
Filmmaker Dusan Sekulovic talks about his experiences and the many surprises he found attending the 2008 European Film Market in Berlin as a first-time market attendee. And he discusses some of the benefits and opportunities for filmmakers that lie within market attendance and why he's caught the bug to go to more. . . . More
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Audio Case Study: Note By Note: The Making of Steinway L1037
Ben Niles, director of Note By Note, embarked on an ambitious theatrical self-release for his film. And it's paid off - playing to sold-out crowds in cities all over the country, gaining momentum internationally, and doing something most films, even studio films, can't accomplish: making money theatrically - all while bypassing most traditional advertising. . . . More
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AUDIO CASE STUDY: Filmmaker Ryan Harper on Premiering A Film At Sundance
Ryan's film Steel City premiered at Sundance a few years back and Ryan takes us through the whole experience - what he went through, the ups and down, the people he worked with to get his film noticed, what went right, what went wrong, and what he would do differently. Ryan gives us an inside look at the good, the bad, and the ugly of premiering your film at Sundance. And how to deal with sales reps -- from a filmmaker's perspective. . . . More
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